About Us

Fast. Loud. Dangerous.

At FLD, these aren’t just words—they’re a lifestyle. Based in Huntington Beach, California, FLD was built for riders, racers, and thrill-seekers who live for desert motorsports and wide-open throttle moments.

Who We Are

We create apparel inspired by the adrenaline of motocross, speed boating, and all off-road desert culture. Our designs are bold, durable, and made for people who push limits on dirt, sand, and water.

Our Vision

To be the go-to apparel brand for anyone who lives life at full speed—fast, loud, and a little dangerous. We embrace the energy, passion, and community that make motorsports unforgettable.

Our Roots

FLD started with a simple mission: to build gear that represents the world we love. Inspired by Southern California’s dunes, deserts, and ocean, we craft apparel that speaks to the true motorsports lifestyle.

What We Stand For

• Performance You Can Wear – Comfortable, durable, and ready for action.

• Authentic Style – Designed by riders, for riders.

• Community First – Supporting tracks, trails, and events that fuel the culture.

• Never Lift – A mentality that drives every product we make.

Join the Movement

FLD isn’t just apparel—it’s a lifestyle. If you live Fast, ride Loud, and thrive on Dangerous… welcome to the family.