The people behind FLD. Southern California born. Family built.
Who We Are
FLD is more than motorsports. It’s family, lifestyle, and a culture built around people who live life their own way.
Born in Southern California, our roots run through moto, off-road, desert, racing, Harley and street motorcycle culture, boating, and the communities surrounding them. These worlds don’t exist separately — they cross over. The same families, riders, racers, friends, and athletes often share more than one of these passions, from dirt and pavement to the water and the coast.
From kids growing up at the track to families spending weekends in the desert, racers chasing the next finish line, Harley riders putting miles on the street, and people whose lives naturally move between these different cultures — FLD is made for that crossover.
More than a brand. The family and culture behind FLD.
We create apparel and accessories that belong naturally in that lifestyle, but the brand has always been about something bigger than what we make.
FLD is family. Fast. Loud. Dangerous® is what the letters mean. The culture gives those letters their value.
THE FLD LIFE
Family. Racing. Moto. Street. Desert. Water. The culture that connects it all.